10 Days. 10 Emails. One Mindset.

Most people wait for motivation. You’re here to build discipline.

This is not a fitness challenge. This is a mindset reset.

Discipline starts in the gym - and it follows you into every part of your life.

What you get:

• Daily discipline hits - one email every day for 10 days. No fluff. No tagging on.
• Mental reps that bleed into work, focus, family, life.
• Instant 5% off your first order just for committing.
• Finish the 10-day track and post your progress → 15% off + early SE Drop access.

Join the few who follow through, not the many who wait for “feeling ready”. No shortcuts. No skipping. No soft starts.

Discipline beats motivation. But only when you show up.

Enter your email. Start now. #WearTheMindset

Why this matters

Because every time you choose to turn up - when you don’t feel like it - you’re rewiring your identity.

You’re not just doing a challenge. You’re proving something to yourself.
You’re showing you’re consistent. You’re showing you’re serious.

And once you build that mindset, gear becomes more than fabric.
It becomes a uniform for the person you’re becoming.

This is your shot.
The inbox will remind you.
You decide if you listen.

Start the challenge →